We’re a blend of marketing, data, analytical, creative, direct and digital marketing experts. With experience across multiple market sectors, we help you achieve truly personalised engagement with your customers.
Improving sales by using more meaningful customer insights to deliver more relevant targeting of customers is what The Insight People is all about.
We help you make sense of your customer data using meaningful insights to provide creative, personal, relevant communications driving customers to take action.
The Insight People team consists of marketing, data, creative and delivery experts ready and able to help you achieve the level of customer engagement that’s right for your business.
The level at which you’ll make maximum gain for the least effort.
Rapidly, simply and cost effectively.
This helps you deliver precise, dynamically generated marketing campaigns improving personalisation, relevance and enhancing your customer relationships.
We’ve helped businesses in retail, manufacturing, service and technology industries of all shapes and sizes.
You can find a small sample of them here
A Fellow of the Institute of Direct Marketing, Gerry has over 25 years marketing experience at board level within a variety of blue chip organisations and digital marketing agencies. Having experience in B2C and B2B businesses, he provides strategic advice and is intimately involved in the development of engagement strategies, technologies and creative solutions for our clients.
Catherine has over 15 years senior operational experience within retail, home delivery and distance shopping. Her expertise in client services and operations means she is ideally placed to advise our clients on the most appropriate and effective deployment strategies using our advanced delivery platforms. Catherine directs engagement strategy and execution and is a recognised expert in data protection.