Marketing for the directionally challenged
I have to admit to being a founder member of an organisation known to only a few people. It’s an exclusive organisation because only a few people have the level of directional incompetence required to pass the entrance qualifications. And what’s this beloved club called? It’s known as ACME – The Academy of Crap Marketing Explorers. The ACME founding fathers had a simple aim. To bring direction to marketers who had lost their way. Marketers who were confused by the sheer number of...
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