Case Study


Acquisition and retention marketing communications strategy

Moneypenny is the UK’s leading provider of telephone answering and outsourced switchboard and PA services to a wide variety of businesses.

The company, has an ongoing need to recruit new customers, to keep in contact with potential customers as well as maintaining a relevant dialogue with current service users.

The Insight People team helped establish key target customer listings and a segmented communications programme based on business type, size, location and response to previous communications.

Working in partnership…

The Insight People team works very closely with marketing staff providing direct access to members of our consultancy, data and creative teams who have most recently been working on email strategies for a new venture taking the Moneypenny proposition to the USA.

We provide senior level consultancy to assist marketing staff in developing the most appropriate marketing approach providing training in email marketing and customer insight reporting.